Let’s be honest here, job-seeking is up there with the most painstaking of activities. However one concept that you need to invest time into during your job search is personal branding. It’s crucial to be perceived in the best light possible when it comes to potential employers. Those who have an intimate knowledge of personal branding know that it’s one of the best ways to differentiate yourself from the competition. Employers receive an overwhelming number of applications when they post a job, so you need to ensure that you stand out amongst the crowd. Here’s 4 personal branding tips for job seekers.

1. Create you’re own brand identity.

What are you personal preferences? It’s important when creating your own personal brand to know who you are and know what you think. Ensure that you are aware of your own strengths as an employee. Think about your personal and professional goals and don’t be afraid to showcase them to your potential employer, once they’re relevant of course. Most importantly, don’t be afraid to let your personality shine through.

2. Manage a strategic online presence 

In this digital age social media is everything. Employers, Talent Acquisition Teams and Recruiters are going to look at your online presence. While the relationship between personal social media pages and employers tends to come with negative connotations, it can actually be an opportunity for you to make a good impression. Don’t just think about your LinkedIn page, think about your Facebook, Twitter and Instagram.  In our expert opinion we say either ensure they’re private or ensure they’re respectable. Think about the kind of content your granny would approve of and roll with that.

3. Network with the right people

In order to solidify your personal brand it’s important to network with people who share similar interests to you. Don’t just think about online networking, think about real life networking too. Ever hear the expression ‘you are who you surround yourself with’, this is key when it comes to professional networking. When it comes to online networking, don’t be afraid to communicate with people who are in the same industry as you. If you have questions about particular roles or just have some general info questions then why not reach out to them?

4. Be yourself

All three points bring us nicely to the most important one. Be yourself because everyone else is taken as they say. When it comes to personal branding there has to be an emphasis on the personal. It’s easier to remain authentic when you’re acting natural. Don’t try to be someone that you’re not but do try to present the most professional version of your true self.

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